By: Scott Dickson
The social media “experts” are coming out of the woodwork like crazy. Agencies are also getting into the act and guess what? Most of them are doing it wrong.
Here’s a little tip for you…there is no such thing as a social media expert. Social media lives and breathes. It evolves and changes. It turns left and right and this way and that way. There are no experts. There are only some who know more than others and some who pretend to know more than others…otherwise known as a snake oil salesperson.
You can’t read a book and think you have what it takes to become a consultant. Opinion and theory are great, but no match for years of experience and a proven track record of execution and success.
Having said all that…here are a few tips on how to tell if the person calling on you truly knows their stuff.
A snake oil salesperson…
1 – Tweets about themselves and what THEY are doing…constantly.
2 – Uses automated programs like “Top Followed” to grow their list of followers.
3 – Does not re-tweet others and isn’t involved in conversations on Twitter.
3 – Has a Facebook page containing posts with no links, has only been live for a month and only has 20 page likes.
4 – Doesn’t have a robust social media audience on Facebook, Twitter and LinkedIn.
5 – Doesn’t have a blog on their website, or they haven’t posted on their blog in 2 months.
6 – Doesn’t understand how to target different demographics on social media.
7 – Can’t explain Google Analytics to you and show you how to measure results.
8 – Can’t explain ROI.
9 – Thinks “likes” are more important than website traffic.
10 – Can’t provide success stories, testimonials or share any case studies of their work.
The snake oil salesperson is out there and on the prowl. Don’t get led down the primrose path. Do a little homework and make a good decision. Work with a consultant you can trust and someone with a proven track record of success who can back it up.
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