10 Ways To Spot A Snake Oil Salesperson
By: Scott Dickson
The social media “experts” are coming out of the woodwork like crazy. Agencies are also getting into the act and guess what? Most of them are doing it wrong.
Here’s a little tip for you…there is no such thing as a social media expert. Social media lives and breathes. It evolves and changes. It turns left and right and this way and that way. There are no experts. There are only some who know more than others and some who pretend to know more than others…otherwise known as a snake oil salesperson (notice I didn’t say salesman or saleswoman).
You can’t read a book and think you have what it takes to become a consultant. Opinion and theory are great, but no match for years of experience and a proven track record of execution and success.
Having said all that…here are a few tips on how to tell if the person calling on you truly knows their stuff.
A snake oil salesperson…
1 – Tweets about themselves and what THEY are doing…constantly.
2 – Uses automated programs like “Top Followed” to grow their list of followers.
3 – Does not re-tweet others and isn’t involved in conversations on Twitter.
3 – Has a Facebook page containing posts with no links, has only been live for a month and only has 20 fans.
4 – Doesn’t have many followers on Twitter. Probably less than 500, or so and doesn’t have a robust FB page.
5 – Doesn’t have a blog on their website, or they haven’t posted on their blog in 2 months.
6 – Isn’t active on Google+ AND Pinterest.
7 – Can’t decipher Google Analytics for you and show you measured results.
8 – Can’t explain ROI.
9 – Checks in from their home and office on Foursquare and other location-based networks.
10 – Can’t provide success stories, testimonials or share any case studies of their work.
The snake oil salesperson is out there and on the prowl. Don’t get led down the primrose path. Do a little homework and make a good call. Work with a consultant you can trust and someone who has a proven track record of success and can back it up.
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