LinkedIn Listens And Reacts, But Know Your Platforms

LinkedIn Listens And Reacts, But Know Your Platforms

 

 

By: Scott Dickson

Recently myself and countless others have complained on Twitter about the ridiculously amount of useless tweets showing up in our feeds on LinkedIn. I’m not on LinkedIn to read about your recent Foursquare check-in at Burger King.

Linking all your social networking profiles is just bad practice. Please don’t do this. I enjoy checking into Foursquare, but I realize that my Twitter followers don’t necessarily care that I’m still the mayor at Bruegger’s Bagels. Don’t link every check-in to Twitter, much less LinkedIn. In the same sense, every tweet shouldn’t automatically be sent to LinkedIn.

And now, LinkedIn has apparently heard the many complaints and has made an adjustment. I was glad to receive this notification from them today…

“Dear Scott,

At LinkedIn, we want to provide a simple and efficient experience for members like you. So from time to time, we take a look at our set of features to evaluate how they’re being used by our members. Part of this process sometimes means we decide to eliminate a feature, so we can better invest those resources in building more great LinkedIn products.

Recently, it was decided that the Tweets application, a LinkedIn feature that you’ve used at some point, will no longer be supported as of January 31, 2012. Starting on that date, you will no longer be able to post recent tweets in a module on your profile or view recent tweets in a separate module on the home page. However, you can still display tweets on your profile by binding your Twitter and LinkedIn accounts and then tweeting with an #in hashtag.

Thank you for your continued support of LinkedIn. If you have additional questions please visit our Help Center.”

This is great because it eliminates useless tweets from LinkedIn feeds. If your tweet merits exposure on LinkedIn, simply include the hashtag, #in. Please, please, please….only include the hashtag if you feel like the tweet will be interesting to LinkedIn users. Think business, professional, informative, helpful…not playful, whimsical or silly.

And by the way, I do think it’s OK to link your Facebook page posts to Twitter, as long as you check Twitter often for replies and RT’s.

Is your head spinning from all this social media linking info? Give me a call with your question at 336-331-2185.

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