A study of social networking for Internet Retailer’s forthcoming Top 500 Guide shows that 56.8% of all retailers, or 284 companies, have a presence on the social networking site Facebook.com. Research conducted from late 2008 through early April also shows that 207 of Top 500 e-retailers, or 41.4%, have placed a video or are mentioned in one on online video community YouTube.com. A total of 143 Top 500 merchants, or 28.6%, are on MySpace.com and 102 – 20.4% – are linked to followers on Twitter.com.

Top 500 retailers also are identified with less prominent social networking sites. A total of 52, or 10.4%, have a presence on shopping-oriented Kaboodle.com; 19, or 3.8%, on ThisNext.com; and 27 – 5.4% – on fashion-slanted StyleHive.com.

READ MORE