By: Scott Dickson
With every agency in town pedaling their version of what Social Media can do for your business it’s very easy to get confused with where to go for answers. One person reads a book and suddenly they’re an expert.
Here’s the thing…opinion and theory are great, but no match for years of experience and a proven track record of execution and success. This is why you should do your homework before investing in a workshop that could potentially make your head swim.
Sure, you can read books and blogs, go to workshops and learn the knowledge. But, that doesn’t necessarily mean you’ll be able to deliver the goods. It takes real time experience to develop the ability to execute effectively.
Hiring a consultant takes the burden off you, the business owner or director of marketing….and puts it on them. You need to find someone you can strategize and plan with. You also need to hire someone you can trust…someone who can provide references and has proven the ability to navigate the maze of Social Media with measured results.
Hire someone who understands content development, websites, search engines and analytics. Many times these areas are overlooked and without the proper foundation, your Social Media marketing campaign will fail.
Sure, I participate in Social Media workshops as a speaker and coach on a regular basis. However, the people I particpate with are folks who also have the experience, knowledge and street cred to back it up. Their hands are dirty too.
Make the right decision and hire the right person. You have a business to run and other issues to deal with. Concentrate on what you do best. Let the consultant do what they do best.
And if you think this blog post was written to persuade you to hire me and others like me….you had better believe it.