Social Networking Generates Leads, Closes Sales for Marketers
April 23rd, 2009 | 
Author: by Jack Loechner
According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less.
| Marketer’s Use of Social Media Tools | |
| Social Media | % Respondents Using |
|
86% |
|
| Blogs |
79 |
|
78 |
|
|
77 |
|
| YouTube or other video |
41 |
| Social bookmark sites |
38 |
| Forums |
38 |
| StumbleUpon |
28 |
| Digg, Reddit or similar |
26 |
| FriendFeed |
18 |
| Source: Social Media Marketing Industry Report, March 2009 | |
Key survey findings about specific application show that:
- Small-business owners are more likely to use LinkedIn than employees working for a corporation
- Men are significantly more likely to use YouTube or other video marketing than women (52.4% of all men compared with 31.7% of women)
- For those just getting under way with social media marketing, LinkedIn is ranked as their number-two choice, pushing blogging down one notch
- Among those who have been using social media for a few months, Facebook is in second place. This group also has more Twitter use
- Twitter is used by 94% of marketers who have been using social media for years, followed closely by blogs. This group also endorses online video significantly more than the other groups
