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Welcome to DicksonInteractive.com!
Dickson Interactive, LLC is a Professional Internet Consulting and Marketing Firm based in Winston-Salem, North Carolina. We work with businesses and organizations that either don’t understand social media or don’t have time to understand social media. Outsourcing social media marketing requires trust. We’ve built our business based on referrals. Our proven track record of execution helps us stand out from the other web companies and agencies who talk a big game, but don’t really understand how to make this work for your business. We work...
read moreSeven Ways To Make Sure Your Social Media Manager Fails
Trusting your social media management to a consultant can be a challenge. His, or her success is dependent upon you, the business owner, marketing director, etc. You can help your consultant succeed, or fail. The first thing is to make sure your potential consultant is an experienced professional with proven success and has examples and references to back it up. So many times we hear of businesses who let an intern or an employee set things up and execute because “younger people know social media.” And they have no idea what...
read moreSocial Media Interview: Henri Deschamps
Several years ago I started consulting for some businesses in The NC High Country. The country was in the very early stages of the “social media explosion” and businesses and organizations were having a really tough time trying figure things out. As I got more acquainted with the community, I came to realize there was one business that seemed to be light years ahead of everyone else. I noticed right away that their Facebook audience, for instance, was absolutely exploding. That business was, and is The Mast Farm Inn in Valle...
read moreChris Jericho Endorses Dickson Interactive, LLC
Lead singer of the globally-known metal band, Fozzy, Chris Jericho shares his positive experience working with Dickson Interactive, LLC. Chris is a Professional Wreslter, Musician, Media Personality, Actor, New York Times Best Selling Author, and businessman. He formed Fozzy with one of Scott Dickson’s best friends, Rich Ward in 1999. Fozzy is one of the most well-known and respected bands in the industry. With over 1.6 million fans on Facebook and nearly 2 million followers on Twitter…Chris is a powerful force in the media...
read moreHow To Tell If You’re A Social Media Guru
Are you a social media guru? Answer: No, you’re not. There is no such thing as a social media guru, or a ninja, or a wizard, et al. And I’m going out of my skull watching people give workshops and calling themselves “gurus” without even having a website, much less using the proper channels correctly. Know how to spot the Snake Oil Salesperson and why you should hire a qualified social media marketing consulant. Don’t be fooled, people. Do your homework. Remember, theory and opinion are no match for experience. Contact me with any...
read moreWhy You Need A Social Media Consultant
By: Scott Dickson With every agency in town pedaling their version of what Social Media can do for your business it’s very easy to get confused with where to go for answers. One person reads a book and suddenly they’re an expert. Here’s the thing…opinion and theory are great, but no match for years of experience and a proven track record of execution and success. This is why you should do your homework before investing in a workshop that could potentially make your head swim. Sure, you can read...
read more5 Key Things Your Website Needs
By: Scott Dickson You may have the most beautiful website in the world, but without some key elements your site will not be successful. Of course, design is the primary concern. However, implementing search engine optimization, social media, pay-per-click advertising and every other trick in the book will not help unless you’ve covered all the bases on the site…your “base camp.” Here are five key ingredients your site must have in order to be successful: 1 – Page Titles: The blue bar at the top of every...
read more6 Ways To Know Your Website Needs Help
By: Scott Dickson There are so many factors and parameters that go into a good website. Design, ease of usability, coding and navigation are just a few of these factors. Social Marketing campaigns work best on sites that are designed and developed effectively with landing pages and conversion points in mind. I see websites every day that scream 1998…and it’s 2010. It boggles the mind. Here are 6 quick ways to know that your website needs help: 1 – Your design has too many bright colors, flashing boxes and/or scrolling...
read moreLaunching A Social Media Campaign? Fix Your Foundation First!
By: Scott Dickson You’re excited about trying some Social Media Marketing. You’ve got your Facebook page and Twitter profile ready to go and you can’t wait for all those hot new leads to come pouring in. Whoa….hold on there just one minute. If your website is screaming 2002 it’s time to go back to the basics and fix your foundation first. Here are a few questions you should ask yourself before launching your Social Media Marketing campaign. 1 – Is my website visually appealing? – Do the colors, layout...
read more5 Reasons Why Your Company Should Be Blogging
By: Scott Dickson Facebook, Twitter, YouTube, LinkedIn, etc. are now all considered mainstream and imperative in terms of social media marketing. However, it is obvious that many, if not most, businesses have yet to venture into the simplest and arguably the most effective type of social marketing…blogging. Blogging is nothing new. Blogs date back to 1997, took off in 1999 and were considered mainstream by 2004. Why hasn’t your company started blogging? Are you afraid of what someone might post on your blog? Here’s...
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