Source: Hubspot

If you’re launching a new product — or even just putting new energy into an old product — the holy grail of marketing is a hearty endorsement from a popular independent blogger.

But how do you do that? What can you as a marketer do to get bloggers talking about your product?

In the video below, Sarah Pinnix (@RealLifeSarah on Twitter), a popular and prolific independent blogger based in Boone, NC, explains.

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