Archive for the ‘Facebook’ Category

By: Scott Dickson

It would be very easy to come up with more than 5 reasons why your business should be utilizing social media.

Here are 5 significant reasons to consider…

1 – Establish yourself as an expert – Blog about your business and share tips and advice to help you stand apart as the expert in your field. Share those blog posts on your Facebook page and Twitter profile and your audience will come to you with questions.

2 – Word of Mouth – Your potential customers are talking to their friends and family about their purchases. If your fans and follwers trust you they’ll tell others…increasing the chances they’ll buy from you.

3 – Build Relationships – The audience you develop through social media will be more loyal and feel more connected to your business. Communicate with them on a personal level and some may become ambassadors or even evangelists for your business.

4 – Increase Website Traffic – Once you develop a sizable audience and begin posting links to products, pages, blog posts, etc. you should see an increase in traffic to your site. Measure the analytics closely and record the metrics on a monthly basis.

5 – Search Engine Optimization – Google indexes content on Facebook pages, Twitter profiles and other social sites. This creates links back to your site, which should increase your search engine rankings and bring you more business!

For more information or to get help with your social media strategy, CONTACT US!

Visit: DicksonInteractive.com

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By: Scott Dickson

OK…admit it. One of your Facebook friends posts entirely too many times each day and you’ve made the difficult decision to either hide that person’s updates…or de-friend them completely.

Hopefully you just chose to hide them. I will confess…I have done this.

As marketers, that tells us that our “fans” and “members” don’t want to be bombarded every day with 4 or 5 posts and updates from us on Facebook. They want relevant, important and useful information that they can use and pass on to their friends…maybe once a day…depending on the size of your community. 

However, on Twitter…things are different. Twitter is a micro-blog with short, quick bursts of information. Users are accustomed to getting “tweets” from the people they’re following several times a day…if not more.

So, here’s my perspective. As a business or organization, if you link Twitter to Facebook…meaning everything you post on Twitter automatically shows up on Facebook…you could be causing people to “un-fan” your page or leave your group. Remember, your goal is for people within your communities to take your posts and share them with others.

Twitter and Facebook are two separate and very different experiences. While Facebook is a more of a personal engagement, Twitter is more business-like and wide open. You should treat them as such and limit your posts on Facebook, but increase your frequency on Twitter. I hope that makes sense.

Other social media experts (hint: there is no such thing) might disagree with me on this and that’s fine. I’m merely sharing my perspective based on experiences I’ve had developing communities for my clients.

Feel free to contact me with any questions.

Visit: DicksonInteractive.com

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Source: Wall Street Journal

By SARAH E. NEEDLEMAN

A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems.

Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They’re also assigning senior leaders to craft corporate strategies for social media.

One morning last December, Scott Monty, Ford’s head of social media, saw Twitter messages alerting him to online comments criticizing Ford for allegedly trying to shut a fan Web site, TheRangerStation.com. The dispute prompted about 1,000 email complaints to Ford overnight.

Mr. Monty, who joined Ford the previous July from an advisory firm specializing in social media, didn’t wait to learn the facts. He posted messages on his Twitter page, and Ford’s, saying he was looking into the matter, adding frequent updates.

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