Yes, I’m seeing lots of folks who have yet to take it seriously enough. Another problem I have is dealing with clients whose websites aren’t up to par and thus, aren’t converting visitors into customers. Sometimes it’s harder to get them to redesign before launching a campaign.

Hope you’re doing well and thanks for the comment!

I have had a few recent experiences where small businesses view their social media efforts as”discrete” elements. I suggest that it is one component of their business and must be considered in conjunction with their overall strategy.

I currently have a client who is interested in “the moon” but is unwilling to make some minor changes to his customer database that will facilitate a successful implementation.

Jumping on a wagon without wheels can be a recipe for disaster!