Posts Tagged ‘social media tips’

By: Scott Dickson

OK…admit it. One of your Facebook friends posts entirely too many times each day and you’ve made the difficult decision to either hide that person’s updates…or de-friend them completely.

Hopefully you just chose to hide them. I will confess…I have done this.

As marketers, that tells us that our “fans” and “members” don’t want to be bombarded every day with 4 or 5 posts and updates from us on Facebook. They want relevant, important and useful information that they can use and pass on to their friends…maybe once a day…depending on the size of your community. 

However, on Twitter…things are different. Twitter is a micro-blog with short, quick bursts of information. Users are accustomed to getting “tweets” from the people they’re following several times a day…if not more.

So, here’s my perspective. As a business or organization, if you link Twitter to Facebook…meaning everything you post on Twitter automatically shows up on Facebook…you could be causing people to “un-fan” your page or leave your group. Remember, your goal is for people within your communities to take your posts and share them with others.

Twitter and Facebook are two separate and very different experiences. While Facebook is a more of a personal engagement, Twitter is more business-like and wide open. You should treat them as such and limit your posts on Facebook, but increase your frequency on Twitter. I hope that makes sense.

Other social media experts (hint: there is no such thing) might disagree with me on this and that’s fine. I’m merely sharing my perspective based on experiences I’ve had developing communities for my clients.

Feel free to contact me with any questions.

Visit: DicksonInteractive.com

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By: Scott Dickson

The art of the “re-tweet” is a great discussion that could go on for hours.

One big issue that can be addressed quickly is, “How can I get my message re-tweeted in order for more people to see it?”

Well, I don’t know how you folks are, but if I read something that I think is funny or interesting, I’ll re-tweet it. So naturally, you’ll see me re-tweet lots of posts by people like @chrisbrogan, @randyinman, @mashable, @reallifesarah, @guykawasaki, @andybeal and @hubspot, amongst others.

Here’s the thing…if I have to edit or abbreviate your tweet, I’m probably not going to re-tweet it and neither will others.

Time after time I see users post something that’s really funny or interesting and when I hit the RT button it ends up being 200+ characters…pretty frustrating to people who like to re-tweet. Remember, you only have 140 characters.

So, if you can condense your message, you’re much more likely to have it re-tweeted by your followers. Make it easy for them!

Feel free to contact me with any questions.

Good luck out there!

Visit: DicksonInteractive.com

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