By: Scott Dickson

You may have the most beautiful website in the world, but without some key elements your site will not be successful. Of course, design is the primary concern. However, implementing search engine optimization, social media, pay-per-click advertising and every other trick in the book will not help unless you’ve covered all the bases on the site…your “base camp.”

Here are five key ingredients your site must have in order to be successful:

1 – Page Titles: The blue bar at the top of every page of your site should contain the name of your site and the title of the corresponding page. This will aid in SEO.

2 – Clear, Concise Navigation: Your nav should be simple and short, but specific. It needs to be laid out in a logical manner with layers kept to a minimum.

3 – Quality Links: Your site should link out to specific websites and pages/articles of interest to your readers and users. Additionally, your site should have as many inbound links as possible for better SEO. These are links coming to your site from other quality websites.

4 – Contact Info: Are you making it easy for your users to contact you from anywhere on your website? Google may find a particular page of your site to distribute to a user. Will that user be able to locate your phone number, email address and simple contact form easily from that page? Put this info on every page, if possible.

5 – Content: Keep it to 250 words per page. Make it simple, specific and easy to read. Remember, your users are looking for pertinent information, not a novel. One of the secrets to SEO has always been GOOD CONTENT. Make sure you use a keyword research tool and incorporate those keywords into your content.

This is a short list and you need to also start thinking mobile! But, if you implement these five key parameters your website will be more successful. There are certainly more things you need to include for optimal performance. We’ll touch on these soon.

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