By: Scott Dickson

There seems to be a lot of people out there who get on Twitter and then go out and follow everybody they can find, thinking it’s a smart thing to do. Well, it’s not.

Following quality people on Twitter is just as important as having quality people follow back. And always remember, just like anything else in life, you get out of it what you put into it. Don’t set up the profile, follow 100 people and wait to get followed back. Probably not gonna happen.

Who NOT To Follow

Don’t follow someone who hasn’t tweeted in several months. The chances are they’re not very active and won’t be of interest to you. If you’re so inclined, go ahead and follow. But, check back after awhile and if they haven’t followed back or tweeted…un-follow them.

Also, before you follow someone, check their tweets. Are they actually engaging people on Twitter, or are they just pushing out information? If there’s no conversation, they probably won’t be interested in you…even if they do follow back. They don’t get it. They’re not communicating with their audience. Many times these people have linked their Facebook posts to Twitter, so they’re not technically “on Twitter.” Traditional media is notorious for this.

Every newspaper, radio and TV station tweets about EVERY robbery, car accident, arrest, stabbing, etc. and it drives me nuts. This is not what most people want to see when they come to Twitter.

Quality or Quantity?

My suggestion is go after a quality audience, but also work hard to grow the number of followers. The goal is to get the audience as large as possible with quality tweeters. You may have to work harder if you’re only looking for people within a specific geographic region. But, don’t give up. Keep using the search tool and look for your target. They’re out there, but you have to go find them!